Contact Central OnDemand
Life Sciences Edition — Medical Solution

All Industry editions are now avaialble at the regular price of £50 without any premium. Call Customer Care for details.

Key Features

• Medical Education and Marketing Events
• Account and Contact Management
• Sales Planning and Forecasting
• Activity and Email Management
• Opportunity and Lead Management
• Customer Service and Support
• Offline (Disconnected) Access

Securely Manage Complex Customer Information to Drive Sales

BT Contact Central OnDemand Life Sciences Edition—Medical Solution is the first hosted CRM solution developed for medical companies to maximize the value of their customer relationships and drive superior business results. By seamlessly incorporating the standard Contact Central OnDemand features with medical-specific business processes, BT Contact Central OnDemand Life Sciences Edition—Medical Solution helps medical equipment, device, service, and supply companies identify, acquire, and retain high-value customers; deliver superior service and support; and measurably improve direct and indirect sales performance.

Improve Impact of Customer Events and Education

BT Contact Central Life Sciences Edition—Medical Solution includes integrated medical education processes such as developing and coordinating events and targeting and managing attendance. Types of events supported include product seminars, regional meetings, user groups, customer education, and technical seminars with CME1 credits. Guided sales processes enable field sales reps to generate new leads and drive additional sales through easy, ad hoc local event creation. And with powerful Analytics_v4-5, marketing managers can analyse activities, product interest, sales effectiveness, and projected revenue.

Securely Manage Complex Customer Relationships

BT Contact Central OnDemand Life Sciences Edition—Medical Solution provides a 360-degree view of the customer, enabling deeper understanding of complex hospital and physician relationships. This solution embeds a best-practice process for tracking key customer data including HIN2, market share, year-to-date revenue, affiliations, related GPOs3, notes, documents, product sales, and more. Visibility to information is securely granted using role- and user-based access control mechanisms to help medical companies comply with healthcare regulations in the U.S. (HIPAA)4, Europe (EC95/46), and Japan (HPB 517).

Improve Field Sales Effectiveness

BT Contact Central OnDemand Life Sciences Edition—Medical Solution delivers powerful best-practice tools to drive sales performance and consistency across organizations. The solution incorporates several best-practice business processes specific to medical companies, which makes it easy for sales professionals to access insightful hospital and physician information and make more informed sales calls. Industry-specific data relationships critical for medical device and equipment sales, such as product literature, best time to call, opt-in/optout, and multiple contact addresses and assets, accelerate user adoption and reduce configuration.

Accurately Forecast Sales

BT Contact Central Life Sciences Edition—Medical Solution eliminates time-consuming manual forecasting and account planning. You can easily track estimated and actual product revenues by hospital, clinic, or physician and by product line or product. You can also automatically generate weekly or monthly summaries, preserve revenue snapshots for historical evaluation, and perform comparative and historical trend analysis to ensure that sales are on track.

Deliver Consistent Customer Service and Support

BT Contact Central Life Sciences Edition—Medical Solution enables world-class service delivery by leveraging a complete view of the customer to increase quality, cost productivity, process automation, and customer satisfaction. State-of the-art capabilities, including call routing, service request assignment, problem resolution, and work automation help customer service and technical support specialists manage and coordinate customer interactions efficiently. An audit trail tracks and displays field-level changes to the service request to support 21 CFR5 and EU medical device directive compliance.

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